I'm Simmi,
a product designer.
Designing products, systems, and experiences that people actually want to use.
With my keen eye for detail and sharp critical thinking skills, I specialize in crafting captivating websites, products, and experiences.
A modular platform that enables fitness creators and studios to build branded digital experiences beyond restrictive templates.
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With an emphasis on precision and structure, this work brings clarity and modern aesthetics together within a consistent visual system framework.
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By combining clarity with contemporary design thinking, the project delivers a considered visual identity with strong and consistent brand alignment.
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An interactive experience that allows users to browse through the complete variety of products available along with inspiration to put these materials to best use.
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See My Work
I'm Simmi, a Product Designer based between New York City and Panama. My background in Industrial Design taught me how to solve problems through systems, research, and human-centered thinking. These are skills I now apply to digital products and experiences.
Most recently, I completed my Master's in Integrated Design & Media at NYU, where I explored the intersection of product design, creator tools, and emerging technology through my thesis project. Prior to this I graduated from Purdue University with a BFA in Industrial Design and a BS in Industrial Management with Engineering.
I enjoy turning ideas into intuitive experiences that balance user needs, business goals, and thoughtful design.
My capabilities
I believe the best products are built at the intersection of user needs, business goals, and thoughtful execution. My process combines research, strategy, prototyping, and testing to transform ideas into experiences people genuinely enjoy using.
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